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In the early 20th century, a French pharmacist named Émile Coué introduced a revolutionary concept that would inspire self-improvement and healing for generations to come. Born in 1857, Coué’s innovative approach to mental and physical well-being influenced the field of psychology and left a lasting legacy on the practice of positive thinking.

Coué’s philosophy was centered around the power of autosuggestion, a self-induced suggestion that could influence an individual’s mindset and, consequently, their overall health. His famous mantra, “Every day, in every way, I’m getting better and better,” became a cornerstone of his method, promoting the belief that positive thoughts could lead to positive outcomes. This simple yet profound affirmation encouraged people to harness the power of their subconscious mind to overcome obstacles and achieve personal growth.

Working as a pharmacist in Troyes, France, Coué observed that patients who believed in the efficacy of their treatments often experienced better outcomes. Intrigued by this phenomenon, he began to explore the connection between the mind and body. Coué’s experiments with autosuggestion led him to develop a systematic method that combined elements of hypnosis, relaxation techniques, and positive affirmations.

The Method

Émile Coué’s auto-suggestion method involves several specific steps to harness the power of positive thinking:

1. Relaxation: Begin in a relaxed state to reduce stress and increase receptivity.
2. Positive Affirmations: Repeat a simple, positive phrase, such as “Every day, in every way, I’m getting better and better,” at least 20 times, twice a day (morning and night).
3. Focus on Meaning: While repeating the phrase, focus on the meaning and truly believe in the positive outcomes you’re suggesting to yourself.
4. Consistency: Make this practice a regular part of your daily routine to reinforce the positive suggestions over time.

Coué emphasized that belief and conviction in these positive affirmations are crucial for the method’s success. It’s about training your subconscious to accept and act on positive thoughts.

Every day, in every way, I’m getting better and better

Conclusion

Coué’s approach was met with both enthusiasm and skepticism. While some praised his methods for their simplicity and effectiveness, others criticized them as unscientific. Despite the mixed reception, Coué’s work gained a following, and his ideas spread across Europe and the United States.

Throughout his career, Coué remained dedicated to empowering individuals to take control of their own health and well-being. His teachings emphasized the importance of self-belief and the impact of a positive mindset on overall health. Coué’s legacy endures today, as his principles continue to influence modern self-help and therapeutic practices.

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